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Implementing Value-Added Telecom Services, by Johan Zuidweg
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Value-added services - messaging, mobile-commerce, location services, content provisioning - are the moneymakers in today's telecommunications market. This timely resource explains how a company can commercially offer these services without having to own its own telecommunications network. The book examines all the relevant technologies that enable these services and covers important business and marketing models. It details how to offer pre-paid calling over a third party's network or the Internet and explains the messaging market and how to develop and to market text, video, and instant messaging services. This comprehensive reference covers critical content delivery techniques and technologies, as well as the methods for charging customers for each type of content delivery. Moreover, the book shows how best to exploit a variety of location techniques to become a location service provider.
- Sales Rank: #6169194 in Books
- Brand: Brand: Focal Press
- Published on: 2006-11-30
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x .73" w x 6.32" l, 1.22 pounds
- Binding: Hardcover
- 238 pages
- Used Book in Good Condition
About the Author
Johan Zudweig is a divisional head at Telefonica I+D, where one of his main responsibilities is representing Telefonica Moviles on the board of directors of the Open Mobile Alliance (OMA). He is also a professor in the technology department of Pompeu Fabra University, Barcelona. Dr. Zuidweg is also the author of Next Generation Intelligent Networks (Artech House, 2002). He earned his M.Sc. and Ph.D. in computer science at Leiden University, The Netherlands.
Most helpful customer reviews
4 of 4 people found the following review helpful.
a check on your imagination
By W Boudville
If you are pondering some kind of business venture in the telecom space, then Zuidweg's book could be useful. He discusses currently existing value added services. Many of which are offered by companies who are independent of the phone network providers. The book shows at the architectural level how these services are implemented. You can see the types of interactions between the end user who has a phone and the network and service providers.
A lot of the text concerns cellphones. Especially in the context of the mobility of the user. Many services now exist that depend on or take advantage of the user's location. The most direct, of course, hooks off knowing this location. The two main ways of finding this are via the cell network or by using a satellite system like GPS (or Galileo when that gets deployed). Some services only need an approximate location, like the cell that the user is in. These services are the easiest to implement, because no extra hardware or software is needed at the network provider, since it always knows the user's cell.
As the author points out, the range of services for cellphones is really limited only by the reader's imagination. The merit of the book is that it offers an education into what can be plausibly offered, as a check on that imagination.
There is one distressing little peccadillo. In the chapter on electronic commerce, Zuidweg mentions that paper money has "only been in use since the second half of the nineteenth century". Ahem. The Chinese were using paper money for over a millennium. While the British were doing so since at least the 17th century.
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